Montefiore News Releases

April 4, 2016

Campaign Highlights Montefiore’s State-of-the-Art Healthcare and Expanded Footprint in Westchester, the Hudson Valley and the Bronx

NEW YORK (April 4, 2016) – Montefiore Health System has launched “Doing More,” a new advertising campaign featuring Montefiore’s history of firsts in medicine, its Centers of Excellence, breadth of medical research, and expanding footprint in Westchester, the Hudson Valley and the Bronx. The campaign highlights that Montefiore now brings its scientific breakthroughs, comprehensive, high quality clinical care and research excellence directly to more local communities than ever before, making it unnecessary for patients to travel far to receive the outstanding care they deserve.

“Doing More” is what we do every day,” said Steven M. Safyer, M.D., president and CEO, Montefiore. “Montefiore’s “Doing More” campaign celebrates the art and science of achieving remarkable outcomes for our patients and our communities. It expresses our unique relationship with Albert Einstein College of Medicine. It is why we have a history of firsts. Our health system’s northward expansion provided the perfect opportunity to share this story and how this expert care can be delivered with warmth, closer to peoples’ homes.”

“Our approach to doing more is why we have the most innovative health system in the region,” said Loreen Babcock, vice president and chief marketing officer, Montefiore.?“The campaign, which was filmed in a gallery-style environment, helps convey the magnitude of Montefiore’s impact in our distinctive and dynamic communities. Animated sculptural elements reveal that the word more is embedded in our name, just as doing more is embedded in our culture.” 

Montefiore’s new campaign was developed with The Bloc, one of the nation’s most-awarded health-and-wellness creative agencies, and REAL, a leading insight and strategy firm. The multi-media?campaign is rolling out over a variety of platforms including TV, radio, outdoor, print, digital, and social media. The campaign is an important vehicle for Montefiore to let its expanding community learn about Montefiore’s recognized excellence. People can discover more about Montefiore’s?history of firsts at


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